Chip PC industry suppliers and the Evolution of two-man

Intel, AMD lively "two-man" show, the CPU speed and PC hardware configuration molded into almost the only standard, which the PC industry coerced into homogeneity, price wars in precarious danger. The face of 3G, and 3C integration environment, PC should start from the pure pursuit of speed quickly, to change the content to provide value-added applications

PC industry's original sin from the "Intel Inside" began.

In 1991, in order to make their own products (Intel386) and competitors (AMD386) distinction, Intel launched the "Intel Inside" program.

The plan over the PC manufacturers, chip suppliers will be front-end push to the end consumer brand before, seemed at the time, controversial. This is undoubtedly the case of marketing in the history of one of the most successful. According to statistics, Intel's less than 100 billion dollars through advertising and cultivate the value of 36 billion U.S. dollars of the world's fifth largest brand. This is from the company point of view.

From the industry perspective, the Intel move, intentionally or unintentionally, will pull the PC industry, a closed and narrow path of development. It now appears that the future is full of danger and even.

From the "Intel inside" to Intel, AMD "double reed"

"Intel inside" the direct consequence of the plan, by the Intel brand to end users, making the CPU (central processing unit) products for consumers when choosing the most important or the only indicator - and not the computer brand. Thus, the speed of worship and superstitious doctrines as if through a passion overflowing PC industry, and this is just pure faith chip suppliers continuously stimulated innovation, to make new profits.

"X86", the Intel promptly launched a "Pentium" series (also called "586"); then, "Centrino" hot baked; then, is this speculation clamor of the "Core" platform - It is reported that this year's "Core 2 Duo "The advertising budget of 2.5 billion alone.

At the same time, AMD also join the fray high profile, "Opteron", "Athlon", "Sempron" processor, a concept of an immediate, intensive thrown.

This is not enough. The two chip giants and even a low-profile technology vendors to change the image, the first time ever away from the "entertainment line" - AMD while signing, "Xu blog", while another blending "Happy Camp", and Intel's "dual-core" "the Mouth" is preventing the market as a whole "I'm crazy for the dual-core."

Here, one should reflect that wild speculation by vendors of these high-tech concepts really "market application", or simply the design of industrial businesses trap; the other hand, it should be recognized that this speed upgrade and the "true and false dual-core" controversy caused by the objective result is still that the consumer obsession with speed was constantly provoked, Intel and AMD launched a new product market success.


Speed of PC industry crisis caused Worship

The entire PC industry impact?

Vertical view, "the duopoly competition" coerced user propensity to consume, forcing manufacturers rising procurement costs, the adoption of a new generation of chip, chip suppliers, and none other by cutting prices, "passive" clean up the old generation of chip configuration inventory.

Lateral view, as the worship of the hardware performance, PC interpreted into "CPU + feature configuration," a simple box, the product naturally fall into the quagmire of homogenization. Next, competition among vendors, the performance of a single bound, vicious price war, price war which they would ultimately hurt the entire industry chain of abnormal development.

As part reunification, PC manufacturers to achieve the lowest price, the only way out is to compress the industry chain part of the cost. In accordance with this principle, the Dell model may be known to reflect the extreme. Can not avoid the situation is that: in business and competitive pressures, some PC makers, "non-normal Chengben compression" will result in product quality and service quality decline, thus affecting the interests of consumers; because the whole industry chain of overflow Lirun limited, downstream channel, and promotion, active or passive processes may exit the market, leading to the collapse of the industrial chain; or will You part competition is less of PC Chang Shang Bei Qing Li out.

The industrial restructuring that may result should be that surprising, it is the manufacturing industry to a certain stage the inevitable result.

However, need to see that in the whole industry chain, despite the lower value Zhengti overflow, chip supplier's benefits Shi Zhong, "actively", "independent manner" could be guaranteed - Tamenyoufa the industry Biangeng, was able to withdraw Shi outside.

More important, Is not PC industry's ultimate destination? - Chip supplier to the speed of a single faith, are drawing the PC industry, step by step into a dead end!

PC industry, application-oriented

Initial stage of industrialization, technology and consumer behavior on the market, perhaps in the form guide, and now, the market has changed.

PC is just the beginning of high-speed computing tools for research, then through a very small number of high-tech giants, has gradually penetrated into business, and finally into the consumer market, the completion of high-tech products to consumer goods from the transition.

It is the characteristics of consumer goods to stimulate the PC industry, speeding development, unfortunately, changes in market characteristics and to measure the synchronization did not bring change.

PC as a consumer to enter market segments, the evaluation criteria should be advocating individuality, focus on value-added application, not across the board in the CPU speed and configuration.

Now, with "BlackBerry" mobile phone (which can provide a powerful e-mail service), smart phone (direct access to the Internet), video phones and other erosion, has been on the slow PC market, a threat, and with the advent of 3G This threat may be growing. PC is irreplaceable will continue to be challenged.

Next, 3C integration against the background of the industry, PC only meaning is: with mobile phones, TV, as one integrated information receiving terminal.

Alternative, or be replaced? This is the PC industry needs to think about.






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Pan On Why OO + object-oriented multi-layer structure [2]

Back to my point made earlier: "from a lot of cache and object-based OO business logic is meaningless." The reason is obvious, and only use a lot of cache and object-based business logic to create a OO structure is much larger than the proceeds until the price we pay, OO itself, where the "memory objects in the world" also qualified for the out of "persistent objects world "is fundamental to existence. If we can put a lot of memory for business logic move into the application memory (instead of DB Server), then the effect will be better. Of course, there are some operations that do not fit the application logic, such as large amounts of data for particular non-personalized batch update operation. As for what is called a lot, depending on performance considerations and empirical. Will move a lot of business logic from the database to the application memory is feasible, especially for the very limited pre-implementation data according to a large number of entries to judge to decide whether to produce a substantive change in the logic of the data especially. The cost of the stored procedure may be more nearly the speed point, but avoided because a lot does not meet the rules which will not produce substantial changes in the data resulting from invalid call to the data server application server network back and forth, both compared to unnecessary Reciprocating often costs much higher. The reality of e-commerce site, which is very valuable.

2) OO is not synonymous with low-performance, well-designed OO will bring unexpected performance.

OO is not synonymous with low performance. On the contrary, when I am regarded as I improve site performance OO basic weapons: The structure of rational and efficient algorithm for object caching, and integration with the object and at the same address space of the business logic, we are able to easily upgrade system performance. Of course, the premise is correct all the design, which continue to apply OO, also applies to all the world, there is nothing out of the implementation details and long live through the ages!

With our recently completed a larger e-commerce site as an example (average daily orders> 12,000, about 3,000 orders for execution Lots and recent growth momentum is very good), after running nearly three months, the site in Alexa, Statistics from the earlier rate been very slow (average of 6 to 7 wonderful one page), after a slow (Alexa data is cumulative, so it is not immediately jump), up to average (average of one page 2.0s). At the same time, DB Server's CPU Usage 80% from the original sharp decline in the average to an average of 10%! In the existing system, basically, apart from some large-volume data movement and data paging query the database server segment, all business logic are present in our application logic. This is probably a lot of friends in the development of illegal intuitive. I often hear is: use stored procedures right, to the performance ... I am not at all occasions against the use of stored procedures. But we must be clear that each method has the advantage of what? Weaknesses? Conditions? For what occasion? What occasion would not apply, what occasion the two should be in a more subtle scenes / situations, or mixed, respectively. This is a bit like a physics theorem: Who has seen the conditions do not apply the theorem?

3) If you are concerned about the ability Scale out, the more you should consider OO.

Real-world web applications, Scalability issues must be considered, unless the business will never grow. As long as the business will grow, increasing the number of users, the server will soon reach the limit performance and concurrency. Solve this problem, usually only two options: Scale up - buy a better server, which can often be too high to be realistic because of the price; Scale out - to buy more servers, which often is the ultimate practical choice. However Scale out is always faced with the data set (even if the data is still split over the relative concentration of each, you can do unlimited free split) problem. If a large number of logic on the database server side, I believe that the database server will make the system very quickly lose the ability and potential Scale out. Therefore, to ensure the ability to Scale out to ensure that the database (of course, necessary to split Celue is also important, but Shuyu another topic) Zhichu Li substance of Shuojutijiao and inevitable data query, the data can be avoided inquiries and non-substantive data submitted should try to be avoided. This is in fact and we said above, "from a large number of cache and object-based OO business logic is meaningless," just, we will become in winning the good things.

4) OO + N-Tier software development and even the basic idea of all the other methods of power is the logical constant pursuit of aggregation and complex land.

We all know, software development, analysis and design method has been evolved in the misconduct, the new concept emerging. Software development is also the first of a straight line from the machine language, to process-oriented assembly language, and then to object oriented analysis object-oriented design and programming (inheritance, interfaces, polymorphism), and later DP (design mode), AOP (aspect-oriented programming )...銆?A series of evolution, do what people are confused by the confusion of doubts from the start. So in this process of evolution, a consistent what? Remains unchanged then what is it?







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One after another anti-piracy noise compensation 780 000 Shenzhen Haojia reconciliation

In the "Outline of National Intellectual Property Strategy" released a year after the fight piracy once again become a hot topic recently, from Adobe (Adobe), Olten (Altium, also known as Mu-Ling-day company) and Microsoft jointly prosecute the three major software companies Jia Hao Electronics (Shenzhen) Co., Ltd (Taiwan-funded enterprises) infringement of intellectual property in Shenzhen Baoan District People's Court to be concluded by the mediation, electronic compensation to 780,000 yuan Jia Hao and three software vendors reconciliation and promised to respect the rights of future people intellectual property rights. Since July of this year, drew more than anti-piracy software company won a lawsuit.

Since last June 5, "National Intellectual Property Strategy Outline," the official promulgation of local governments to implement intellectual property strategies into the assessment targets, the central enterprises have established a sound qualitative and quantitative evaluation system of intellectual property. With the great efforts of local governments led transformation from manufacturing to software services, protection of intellectual property has changed from "passive" to "spontaneous" in many local governments out of the investment conditions, will be the "protection of intellectual property," put in the first place.

Soft enterprises winning the final two years of Rights

In June 2007 and August, the Shenzhen Municipal Intellectual Property Bureau under Adobe, Olten, Microsoft and other rights complaints, two of the best electronic high, it was discovered Haojia pirated computer premises to install and use the multi- sets of the company's software products.

January 25, 2008, the Shenzhen Municipal Intellectual Property Office of piracy on the high good to administrative penalties, ordered to remove the unauthorized copying Haojia software, impose a fine of 100,000 yuan. November 26, 2008, Microsoft, Adobe, Baoan District Court House to the good company of infringement lawsuit. February 20, 2009, Austria joined activist Teng team. During this period, according to rights holders to apply, Baoan District Court involved the Microsoft W indow s O ffice software and software to take the evidence conservation measures. Best companies in the sample of Ho's 15 computers, were found installed software and Microsoft W indow s O ffice software. Meanwhile, the high recognition of its 200 best companies have installed computer Microsoft W indow s software, and 60% to 70% of all installed computer software, Microsoft O ffice. Howard failed to provide most of the aforementioned good use of Microsoft software lawful authority supporting information.

This year on April 27, Bao'an District, Shenzhen People's Court, Microsoft, Adobe, Olten v. Haojia case. After court, Howard said good willing to take the appropriate tort liability, the three agents of the plaintiff law firm on behalf of GFE and luxury good plaintiff attorney to negotiate.

Recently, the reporter learned from the Baoan Court and Microsoft, under the auspices of the court in Bao'an, three software giants have reached a settlement with Haojia: Haojia remove pirated software, payment of compensation to rights holders 780 thousand yuan, and promised to respect the rights of future the intellectual property.

Ye Jian Hang Yick law firm lawyers talking about the case said, "In the present case, the Shenzhen Baoan District Court to safeguard the legitimate rights and interests of the right to do positive, a lot of work. V. preservation of evidence in the application of effective in promoting case hearing process, for future similar software intellectual property case to a positive reference, was encouraged by the right people. "

The internal driving force of international pressure to become

"Hao good case" to win, but the recent example of the success of many anti-piracy.

Protection of intellectual property originated international pressure and foreign relations, but mature in China's own intellectual property rights protection, establishing credit needs of the community.

Since the financial crisis last year, including local governments, including Shenzhen, regard the development of software and services as the future regional development of the new growth point, but to develop the software services industry, we must first off "intellectual property" is off.

October 2008, Qingdao, Shandong Province Higher People's Court on the United States Transportation Equipment Co haute unauthorized use of a number of software companies illegally installed computer software to make the final verdict of the case, haute U.S. company to Microsoft, Parametric Technology, and A utodesk 3 Software according to total 110 million yuan RMB for compensation case, becoming the end-users in China using pirated software copyright infringement cases involving foreign highest amount of compensation cases.

Recently, the Shanghai Information Industry Co., Ltd. Asia litigation with Microsoft, is also cause for concern.

Ultimately, Daya information to Microsoft to pay compensation 300 000, Daya Information and its affiliates to buy the total amount of not less than 40 million licensed Microsoft software products. As the largest sub-information is listed subsidiary of a large Asian technology shares, the information in that Daya was indicted for violating Microsoft's copyright after the Jiangsu Bureau of China Securities Regulatory Commission, Shenzhen Stock Exchange listed companies according to relevant regulations, supervision and Daya Technology has carried out three times in the relevant media information disclosure.

The case became the first listed company to use pirated software because of its joint venture companies for information disclosure by litigation cases, the use of pirated software to other companies or joint stock company and its holding alarm, the use of pirated software so that enterprises are facing not only the information risk, "good faith" loss of reputation and caused economic loss is incalculable.

High Court issued a document even behind the anti-piracy

In addition to government policy support, deeply concerned about the foreign media in China intellectual property rights legislation and judicial process, China has become the rule of law reflects the process window.

This year in April, the Supreme Court issued a "Supreme People's Court under the current economic situation on the trial of intellectual property services to a number of issues which the overall situation", which clearly stipulates that in the current economic situation, "can only strengthen and enhance intellectual property protection, can not weaken and relax "in intellectual property litigation would" enhance the compensation for damages, punitive and deterrent effect, reducing the cost defenders, tort costs increase. "

The financial crisis erupted last year, so many companies hit China, many enterprises, particularly SMEs, in order to save costs, reduce spending, stop buying legitimate software, but also cut down the original existing business to buy genuine software budget, and even some companies started pirated software. The outcome of years of efforts to promote genuine, there is risk of backsliding.

In response, the State Copyright Bureau, said Yan Xiaohong, many times, despite the financial crisis, but the needs of the community order, or to comply with rules of the game, intellectual property protection is not affected. "A software R & D efforts often require hundreds, if R & D came out, after selling only eight dollars was pirated, will greatly dampen enthusiasm for innovation."







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